Product 01 / The diagnostic
The Proof Audit.
The paid diagnostic, and the recommended first step. Two sessions of your time — 90 minutes working, 60 for the findings — and a written report you own. Optional: skip it, and we set your baseline inside SIGNAL /.
$3,0002 weeks · optional · credited in full · + GST
Scope / what you receive
Eleven surfaces.
Scored with evidence.
| The instrument | The Eleven Surfaces scored 0–4, with evidence |
| Your baseline | Win rate · average fee · founder-hours per win |
| Proposal review | Your last five, against the ones that won |
| The field | Three competitors scored on the same instrument, named |
| The sequence | The three surfaces to fix, in order, and why |
| The findings | 60-minute session, recorded · written report, yours |
Why it is paid
A free audit is a sales call in a costume.
Expert practices can tell. Charging makes it an engagement, and credits it in full within 90 days — work together and it costs nothing.