The instrument

Score your practice.

Eleven surfaces, 0–4 each. Two minutes, scored on this page — nothing is sent anywhere. Your three weakest surfaces, named.

Score each surface, 0 to 4

First screen

“Do these people operate at my level?”

0 — absent4 — strong, evidenced

The enquiry response

“How fast, by whom — and did they read what I wrote?”

0 — absent4 — strong, evidenced

The proposal

“Is this a document worth keeping?”

0 — absent4 — strong, evidenced

Named results

“Has this worked for someone like me, with a number attached?”

0 — absent4 — strong, evidenced

Third-party evidence

“Does anyone outside the firm vouch for them?”

0 — absent4 — strong, evidenced

The practitioner's track record

“Has this person personally done the thing?”

0 — absent4 — strong, evidenced

Peer proof

“Who else in my world already uses them?”

0 — absent4 — strong, evidenced

The fee explanation

“Is the price reasoned, or is it a number?”

0 — absent4 — strong, evidenced

What happens after

“Do they stay, or hand over and go?”

0 — absent4 — strong, evidenced

The physical impression

“The office, the print, the room we meet in.”

0 — absent4 — strong, evidenced

Consistency across all ten

“Do I get the same firm every time I look?”

0 — absent4 — strong, evidenced
0 / 44 0 of 11 scored